The Swoop

The space where we explore the ever-evolving beauty experiences of women of color.

Interviews

Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Jazzi McGilbert never planned to open a bookstore. A long-time fashion girl (from intern, to stylist, to editor), her love of reading had always felt like a hobby, not a career path. So how did she end up creating a beloved book store in South LA? Well, she didn’t exactly. Reparations Club is much more than a bookstore. What started as an ode to her late mother, grew into “a concept bookshop and creative space curated by Blackness.” The space has become a home to the community and the culture, with intimate events, books, beauty and music for and by Black people. We spoke to Jazzi about “stumbling into” entrepreneurship and the pressure that comes with running a business that exists to serve a community.

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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Interviews

Meet Brittney Ogike: The Visionary Behind BEAUTYBEEZ

Brittney Ogike is the brilliant mind behind BEAUTYBEEZ, an LA-based beauty supply store that offers a unique and elevated retail experience that celebrates Black beauty. We sat down with her to discuss her vision for the space, and what having a beauty business means to her as a daughter and a mom.
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Interviews

Baby Heir Speaks: Brittany Wilson of The Idea Girl

The Idea Girl always understands the assignment
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Interviews

8 Moms on Getting Through Postpartum Hair Loss

Postpartum shedding is more common than you think
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Interviews

Baby Heir Speaks: Soleil Guerrero of Bebonia Curly Extensions

"Growing up, straight hair was always highlighted as being more elegant"
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness
Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness

Interviews

Baby Heir Speaks: Niani B. Of Beauty Anthologie

Niani B. lays down the best practices for growing healthy, moisturized edges
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Interviews

Baby Heir Speaks: Founder Trio Behind AMP Beauty

AMP Beauty is a tech-forward beauty supply store on a mission to redefine beauty culture
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Reparations Club: The Concept Bookstore & Creative Space Curated by Blackness